Hubspot found that 54% more leads are generated from blogging than other traffic sources. But since you’re reading this article, you already know that blogs can be a fantastic driver of traffic.
But everyone has to start somewhere, and traffic doesn’t appear out of thin air: someone has to give it to you.
Whether it’s Google, Facebook, Twitter, or Referrals—it’s coming from somewhere. Most larger sites already have a built-in audience, and anything they publish instantly gets backlinks, shares, and visits.
But if you don’t have that audience yet, how can you get traffic? Where should you begin working to bring in more visitors to your site?
If you’re looking for consistent, reliable traffic, take a look at a few of these techniques that are proven in the real world to attract visitors to your site.
Take notes; this will be a long one!
Here are 32 proven techniques to increasing your blog traffic:
1: Write Better Headlines
The sole purpose of headlines is to get the visitor to click through and read the article. If you’re struggling to get engaged users, this might be your issue.
Here are a few references for writing great headlines:
Most businesses fail because they target keywords that are simply too competitive for a new website. The likelihood that you’ll come close to ranking in the Top 10 for a head term like ‘desks’, for example, is very, very low. (There are companies that spend thousands every day to rank for these short, high-traffic terms.)
However, the good news is that there are longer search terms that still get quite a lot of traffic, and may actually convert better than short head terms.
Long Tail searches make up 70% of all terms searched. Don’t ignore that huge audience in your industry!
Here are a few resources to target Long Tail keywords:
In 2014, a software company named Groove shut down their content marketing blog. They weren’t getting the results they wanted, so they were looking for a better solution.
They made the switch from producing ‘evergreen’ posts with useful content to simply telling the story of their own successful business.
They gained 5,000 new subscribers in less than a week.
Humans love emotion: it engages us, and pushes us to keep reading. Stories are the great tool you have to use emotion in your articles. Use them every chance you get. The more personable, the better.
5: Start Using Lead Magnets
Lead Magnets are the single most effective technique you can use to collect more emails for your lists. It’s much easier to get people to give you their email address if they something in return, other than the promise of ‘exclusive content’.
If you’re selling an info product on your blog, you have the chance to create some seriously profitable funnels. Place your lead magnet at the top, and watch the extra leads pour in.
These three sites were the best resources I found while creating a lead magnet:
Content Marketing is one of the most recent developments in Digital Marketing. Use tools like BuzzSumo and SocialCrawlytics to find out what types of content are already getting traffic (and backlinks), then make something even better.
While this technique may take some hard work, the results pay dividends for the life of your blog.
Check out a few techniques specific to Content Marketing:
HARO (Help a Reporter Out) is a simple service that helps reporters and journalists find primary sources for stories they’re doing.
It’s a great way to get high-PR backlinks from reputable, large-media sources. Individuals have been featured in the New York Times, Forbes, and other huge websites, so it’s worth it to check this email dailiy.
Here’s the site link—don’t judge the design; they’re reputable:
It’s not that hard to write for some large media sites like Entrepreneur, Forbes, Medium, and others. You just have to know some techniques to setting yourself apart from the thousands of other submitters that day.
If you have a few articles on your blog already, there’s nothing to lose in asking influencers in your niche to write a guest post for your blog. Most bloggers know this, and hound them for submissions.
A quick tip to separate yourself from everyone else trying this is to try and build some sort of rapport with the influencer before you ask. Connect on Twitter & Facebook, Comment on their posts, provide a little value so you’re not just another face asking for traffic.
You’ll get a much better response from most of them if you do it this way.
15: Create an Infographic
It’s no secret: infographics are viral.Neil Patel used them on Quicksprout to grow his traffic to 100,000 visits per month with mostly infographics.
If you’re not a designer, you can find someone on 99Designs to create one for you, just be sure to provide the information, and monitor them closely.
16: Engage with Influencers
Make a list of the Top 10 influencers in your niche. Write a blog post about it, and tweet to each of them. Over the next few days, reply to their tweets, and be sure to provide value with what you’re saying.
When the time comes, they’ll be much more likely to retweet your content, and engage with your posts. This is a huge boost to your traffic.
17: Check your Post Optimization
As bloggers, we sometimes get a little wordy. It may seem like a good idea to add as many relevant words as possible, you’re in danger of losing your reader to boredom, or a simple swipe back to the previous page.
Check your posts with a low Time on Page, and see if you can cut out the fluff in those posts. You may find that your engagement goes higher, and increases the likelihood of someone sharing your article. (That equals more traffic!)
18: Interview Thought Leaders In Your Industry
The most effective first post I’ve seen in a while: “See What the Top 10 [industry] People Have to Say about X”.
Doing this does a few things: first, it connects your site with influencers, which increases your potential exposure. This can only help your traffic stats!
It also gives you a great rapport with your readers. They instantly associate you with the best in the industry, and you can carry that into future articles. Write authoritatively, and you’ll see a traffic increase as influencers take notice.
19: Write a Response Post
Humans love controversy. Use that to your advantage and write about topics in your industry that are current. Firings, Job Changes, Huge Updates to Popular Companies, Tools, and Services in your industry—these are all great topics to write a response to.
And you never know when you’ll be featured on a company blog for one of these—I’ve seen it happen more than once.
20: Write Conversationally
Writing conversationally can increase your visitor engagement, increasing social shares. It’s a simple tip, but so many bloggers forget their audience, and start writing about ‘theory’ (things like ‘you’ve seen’, ‘might work’, ‘perhaps’, and words that aren’t solid.)
21: Use Webinars
Webinars are super-successful technique to increase traffic to your site. Not to mention the virality of live events, using video content as a webinar has the potential to reach farther than your traditional blog posts.
Pagespeed has an impact on your SEO rankings. There are articles that confirm this fact.
The biggest factor I see in WordPress sites (which is probably what most of you are using) are image compression and plugin caching. Installing plugins that help with caching (like WP Total Cache) can help get your site loads down to an acceptable level.
If you have an idea for a Blog Post, take the extra time and place value-added content (like links, images, charts, and graphs) into your text.
It’s a simple technique to increase sharing, and makes it much more likely to attract traffic from Social Media.
24: Find a Unique Selling Proposition
Why should visitors spend time on your site? What makes it different from the other 1,000 blogs? Are you the best in your industry? Are you transparent in your techniques? Do you aim to teach as you learn about your topic? There are tons of different options, but they’re all critical to attracting your niche audience.
If you can niche your topic, that’s where you’ll find the profitability. There’s evidence of this all over the internet, from Pat Flynn’s Smart Passive Income, to Ryan Lee’s Create Awesome Online Courses.
If you can niche yourself, you’ll conquer your corner of the industry.
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Email Lists are the most valuable tool you have for the digital aspect of your business.
If you’ve been reading about marketing for longer than a few minutes, then you’ve probably read about Email Lists. If you’re not sure about them, or you want to start one for your business, you’re in the right place.
This article is likely to change how you do marketing for your business online. It’s highly likely that your List will become responsible for a large percentage of your income from Social Media, SEO, and other traffic.
But first: we need to talk about the why behind an Email List.
The Money is In The List
Email Lists are the most valuable thing you will ever have for your business, other than the customers themselves.
Those people that you see online making thousands of dollars per month—like Pat Flynn, Amy Porterfield, Jon Loomer, and more—they’re all using Email Lists to maintain a consistent flow of income directly to their bank account.
Now, I want to emphasize: lists aren’t a substitute for good content. But if you have good content combined with an Email List, you are going to see results. It’s that simple.
How do email lists make money?
That’s a great question, but first you need to understand a little psychology. The principle behind email lists is this:
People are more willing to purchase products/services from people they know, than from someone they’ve just met.
You see this everyday in real life, and the Internet works the same way. If the first place visitors encounter your offer is on a landing page, your conversions won’t be as efficient as they could be. That’s because the visitor doesn’t know you—they just found your website from a link that they saw on Facebook, or an email, or some other site.
Remembering our principle, a much better approach would be to offer some sort of freebie in exchange for their email address, because an email address is the key to building a relationship. If you can reach their inbox consistently 7 times with valuable content, and then pitch your product to them, I promise you: your conversion rate will be much, much higher.
How do I start my email list?
First: figure out your goals. Do you want to drive traffic to your website? Sell more products? Generate more leads for your service? Your answer determines everything else, so think about it before you decide.
As far as software, there are a few great options for small businesses. Choose one of these services and setup an account:
Choosing your ESP
An ESP, or Email Service Provider, is a company that’s experience with sending emails, and has servers that deliver reliably. Essentially, using an ESP means that most of your emails won’t be flagged as spam (unless you’re actually spamming!) and your emails will actually reach their destination.
MailChimp is the gold standard of Email Marketing. Their system is super easy to learn & understand, and their website is a joy to use. The features are second to none. You can’t go wrong with these guys.
aWeber is the popular choice for many businesses. It’s intuitive and simple to use, and is cheaply priced for beginners. It’s important to note that aWeber tends to push you towards using premade templates, and it gets a little weird if you start trying to use your own templates. If you’re not looking at that anytime soon, then go with aWeber!
Campaign Monitor’s main difference is its white label program for agencies, which isn’t relevant for most businesses. However, if you’ve decided against MailChimp for one reason or another, Campaign Monitor’s a great choice.
These are critical to getting your list off the ground. Without them, it’ll be a slow, somewhat boring process.
Optin Opportunities are chances for a visitor to give you their email address. You can put them at the end of articles, in your header, on landing pages, and other places where visitors might be engaging with your content.
You can add these by placing an embedded form on your website. (Your service will provide instructions on how to do this. You can find specific instructions for your service here.)
Check here for more information on how to add optin opportunities to your website.
Maintaining your email list
It’s vital that you maintain a relationship with your subscribers. If you only send out ‘broadcasts’ (one-time emails sent to the entire list), then you’re doing it wrong.
The ideal email list is setup with what’s called a Drip Campaign. Drip Campaigns (also called Autoresponders) are a set of emails that are sent to someone over a period of time after they’ve subscribed. (Think of things like ‘Training Courses’, ‘Getting Started Series’, and so on.)
The Power of The Drip
Remember the principle I mentioned earlier:
People are more willing to purchase products/services from people they know, than from someone they’ve just met.
This is true in the offline world, and it’s still true on the Internet. That’s why building a relationship (with a Drip Campaign) is so important, because it turns a cold lead into a hot lead that’s interested in your product/service. You build your authority, value, and relationship with the customer, then pitch your product to them.
Drip Campaigns are the most efficient form of marketing you’ll probably ever have. Once you set it up, it’s done automatically for any subscriber that joins your list. That’s why you see so many people raving about their power.
Personally, I’ve found the best results with autoresponders from MailChimp. They have a ton of features, as well as easily-understood tutorials. But, there’s no discernable difference between the three apps I mentioned earlier, so choose your personal preference.
There are tons of other uses for Email Lists, but that’s the basic idea of why they’re so profitable, if used right.
If you’re ready to gain more customers, traffic, and revenue for your business, subscribe to the newsletter below for more exclusive content that I don’t publish on the site:
Have you ever tried building your email list? If so, you’ll know that it’s difficult, because an email address is one of the most valued pieces of information people have online. That means that once you get it, it’s a priceless connection with your audience, and one that you can use to (respectably) generate traffic again and again.
So, what do you do? If people aren’t willing to part with their email address that often, and you’re looking to start building an audience, it would seem like there’s a conflict of interest.
I was in the same situation when I first started, but I found a few techniques that reliably converted my visitors into email subscribers.
Here are those 7 techniques to build your email list:
1: Use your Current Content to turn Visitors into Email Subscribers
Lead Magnets are used by marketers across the internet to get more subscribers to your blog, and for good reason—they’re the most effective technique you have to get signups. It gives the user an incentive to subscribe: they get something for free in exchange for giving you their email address.
They’re most effective when you generate content specifically for email subscribers, but it’s also possible to use the content you already have. Find out what your top article is, and create some form of media that goes in-depth into that topic. You can create a PDF, White Paper, Video Series, even a Webinar around this topic.
The most important principle to lead magnets is this:
Always use your best content for lead magnets.
This is vital to the success of your email list. This content is their first impression of you, and when it sucks—then your other content must suck, too. So don’t use half-done content.
2: Provide an Email Signup Opportunity in Every Place Possible
Generally, you can expect a conversion rate of around 2.35% for your email list. Essentially, you’ll get around 2 email subscribers out of every 100 people that visit your site. Because of this, it’s important to make sure you provide every chance possible to signup.
Here are all the locations you should think about placing a signup form:
in your sidebar
in a banner at the top of certain pages
at the end of your blog articles
in the middle of your article
on social media (link to a landing page, ideally with your lead magnet!)
in your footer
in your email signature
If you’re not sure what you’re supposed to be putting in these places, you can find instructions for
various platforms here:
3: Write Guest Posts for Other Sites in Your Industry
We all have that competitive mindset. Your first thought after reading that headline was “Why would I help someone else that may be competing with me?”.
It’s understandable to think that, but it shows that you’re not seeing the bigger picture: there are way more people looking for your product and/or service than you will ever be able to provide for. Customers are not scarce for most industries.
Connecting with other people in your industry not only gets you much more traffic, but it also sets you up as an Authority in your industry.
Authoritative companies attract more customers.
It’s that simple. If your company’s site or blog is cited often by others, Google notices and increases your rankings, other people start talking about your company, and that gets you more eyeballs on your site.
Here are some resources about Guest Posting and Authority Sites:
4: Use Multimedia to Connect With Different Readers
Not all of us learn and process the same way. Personally, I’m a kinesthetic learner—I learn by doing. Many people learn through audio, video, or through reading. We’re all different!
That’s why you need to diversify your content. Not only is it a safe bet for the long-term survival of your site, but it’s also a great way to get noticed on other Media—like YouTube, Vimeo, SoundCloud, and more.
Best of all, it’s not hard to do multimedia in 2015.
What Type of Media is Best for My Company?
That depends on your content. If you’re a Construction Company, a few short videos on things like “Common Mistakes To Look For When Building a Home” would be a good idea. If you do journalism, Podcasts would be a great media type for you.
Here’s a list of the top Media being used by companies online:
Written Content (PDFs, White Papers, Articles)
Slides (Keynotes, Slide Decks)
There are quite a few more, but these are the most common types. Think about which one fits your industry, and do a little Googling to learn more. Here are a few links to get you started on the most common ones:
Popups are annoying to some people. Depending on your industry, they could be a disaster. However, it’s highly likely that you’re like 78% of the internet—Email Optin Popups are the single most effective technique to get more email subscribers.
The simple fact is that if you ask for their address and provide something for free in return, and put it in front of the visitor, they will opt-in.
I can’t answer whether it’s good for your site—you need to make that decision. Be sure and do testing before you decide, though. Check Google Analytics for your site to see whether it’s severely impacting your site’s metrics, like decreasing your Average Session Time, Pages Per Session, or Conversion Rates on any other product/service you offer.
If you use this technique, don’t ignore mobile devices. Your site may never be read if the popup is hard to close for phones. Check with the service you use to see if they provide alternatives for device users.
Here are some great choice for adding Popup Signup forms to your site:
6: Don’t Be Afraid to Mention Your Email List In Other Settings
Many business owners feel as if they’re doing a disservice to customers when they ask for an email address. Others feel like they’re asking too much.
The fact is: If you provide quality content to your list (including offers for your services), then you’re helping your customers.
7: Stop Wasting Commenters
Despite what most people think, most people don’t leave comments.
So, those that have taken the time to leave one on your company’s blog are obviously engaged—so why not give them the chance to signup? After commenters successfully submit, redirect them to a Thank You page with information about your site, a Signup Form, and other interesting content.
It depends on what you’re using for your site and/or blog, but if you’re using WordPress—you’re in luck! There’s one plugin you should absolutely install right now: Comment Redirect by Yoast. You’re probably already using their All-In-One SEO plugin (and if you aren’t, install that, too!).
There are more things you could be doing for your Email List, but these are the most common. I share the rest with my Email Subscribers only. If you’re interested in seeing what more you could be doing for your Company blog, signup with the form below. You’ll get an email every Monday and Wednesday with exclusive content just like this. Email Subscribers also have exclusive access to me, and are able to send in questions and comments to get personal help with their sites and blogs.
You need to do quite a few things for a successful website. There’s SEO, Content Generation, Marketing, Blogging, Promotion, and the list goes on.
However, there are things you can do that don’t take much time, yet have a large return on the initial investment of time.
None of these things take more than 30 minutes to an hour. The more you do, the better results you’ll see for your website. Pick a few and spend a few minutes now, so you’ll see consistent traffic in the future.
1: Start an Email List
This is critical for the long-term health of any website. It’s the well-kept secret of successful websites. Email lists are the key to consistent traffic without having to rely on Social Media or Paid traffic.
2 - Add a Signup Form to your website. Use the instructions from MailChimp or aWeber
3 - Be sure to add your form in the sidebar of your site as well as the about page.
Email Lists are a one-time input of time to see consistent, qualified traffic for well into the future. After you’ve started collecting emails, all you’re on the hook for is simply staying connected with them—even if that means sending links to other websites.
Remember: Your Email List is the most valuable asset you have. You already have their permission to email them, it doesn’t matter about where the content is coming from, just that you maintain that relationship with the subscriber.
Pro Tip: Offer value, then make your offer, never vice-versa.
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2: List Every Blogger In Your Niche
Listing everyone you’re competing/working with gives you an idea of how crowded your market is, and who you have the potential to write Guests Posts for. It’s also a good idea to simply have a list of other influential articles you can link to for your subscribers.
Finding bloggers can be as easy as googling a few market terms, or (depending on your niche) it could be an ongoing document that you add names to as you find them. (Google Docs is perfect for this.)
Speaking of Guest Posts…
3: Write a Guest Post
Writing a guest post can net you some serious traffic. They give you a backlink to your site, an invaluable connection with another blogger/writer, and increase exposure from the other person’s audience. This is a no-brainer.
3 Quick Tips about Guest Posting:
1:Always write high-quality content for others
2: Take a look at previous articles on the site, and try to stay on-topic with the other posts
3: Check back often to respond to comments. Not only are you providing value for readers, you’re also adding more backlinks to your site. (Use a link to your site for any relevant topics you’ve covered elsewhere.)
4: Add Social Sharing Buttons To Your Site
Many people don’t see the value in these, since they’re not used much on certain types of sites. However, making it easier for your users to tell others about your content is a common sense idea. Take a few minutes to add these, and you’ll see the benefits with every future article you publish.
Videos, slides, audio files, Email Courses, and eBooks are all extremely effective in converting visitors to subscribers. It’s also very likely that some of your potential subscribers aren’t readers, but they are listeners.
More than half of bloggers don’t do this. Most post article after article without any thought as to how these pieces of content fit together. It’s important to make sure you’re providing the best experience possible, and part of that is creating something other than the weekly ‘Top 10…” article.
Start a Three Part Series on the Best Practices of your industry. Write a 6 Part Course on how to get started in your market.
7: Create an Email Course
Email Courses are the most effective tool I’ve ever used in my career. They give you an independent source of traffic, and are easily gained—just start asking for emails. (See Tip #1.)
You can start an Email List by creating an Account with ConvertKit and building your course. They’re the industry leader in simple Email Courses. (You won’t find anything better; trust me, I’ve looked!)
8: Learn the Basics of SEO
Many marketers and entrepreneurs are afraid SEO, thinking that it’s a coding-minded task, and isn’t open to those outside of the programming sphere.
9: Create a Unique Selling Proposition for Your Site
Most sites are mediocre at best. You’ve probably seen the average site: it has a subpar design, and a few articles worth reading. The rest are clickbait and a waste of time.
USPs are what set the good sites apart. It’s a specific approach to your site that few others could offer. Maybe you’re the only lawyer-turned-painter in your area. Perhaps you’re an experienced homebuilder with a desire to help non-profits. Find your USP, and use it. Put it on your site, put it on your business cards—that’s what makes your company unique to customers.
10: Start Using Call to Actions
Stop being afraid to ask. Many people sell perfectly right up until they have to ask for money, or an email address, or a phone call. Just ask them. I promise, you’ll see a boost in conversions.
An easy way to start is by simply adding them to the buttons on your site. Instead of “click here for details”, try “Start Your Project Today”, or “Build Better Websites”.
Also, when you start using CTAs…
11: A/B Test EVERYTHING on Your Site
This is without a doubt THE most important thing you can start doing—for as long as as your run your company. There’s huge value in A/B testing.
Not sure which color to make that button? Test it. Can’t decide between a sidebar or content subscribe box? Test it. Can’t get two parties to agree to a certain style or color? Test it.
Nobody can argue with data.
12: Optimize Your Website
Your site should be as fast as possible. Google says that most websites have less than 2 seconds to make an impression on the user—if your site uses up 1.5 seconds of that time loading, the impression your users are getting isn’t good, to say the least.
13: Show Your Visitors The High-Traffic Content
If you don’t have a ‘Popular Posts’ section on your website—you’re probably losing traffic.
The well-kept secret behind all of these things is consistency. You have to setup a schedule to make these things a habit, but once they are—you’ll see consistent, qualified traffic flowing to your website, without much effort.
The only thing standing between you and a successful website is one thing—you. What will you do with your time today?
They’re where they need to be, when they need to be there, and they’re doing exactly what they need to be doing. That’s why they’re superheroes—they have this sixth-sense to know what they’re supposed to be doing—and what they’re not supposed to be doing.
No matter what situation they’re dealing with, they somehow always know when and what to do to make everything okay.
What if we could be like Superheroes when it comes to connecting with our Facebook Fans? Keep reading to see how a few moments spent learning can turn you in to a Facebook Marketing Superhero.
Increase Engagement on Your Page
The key to being a superhero on Facebook—that is, knowing what to do and when to do it—is all about using the tools that you’ve been provided with by Facebook.
Facebook provides every page with Insights, which are various statistics on your page, including your Reach, Engagement, Successful Post types, and more.
Use Insights to Get Your Customers Involved
The most important thing you can do is take a second to understand what the Insights tab is showing you. Here are the metrics you’ll want to track:
Likes — This should always be going up. If you’re getting a significant number of Unlikes, you should consider your posting schedule, and check your metrics again to see if your content still matches your audience.
Reach — This should in general be trending upwards, with large spikes where you post particularly engaging content. Don’t expect huge leaps in this metric unless you’re starting a brand new page.
Engagement — This is the number of people who are interacting with your content. It’s essentially a score of how effectively your content’s connecting with your fans.
How Does This Stuff Make Me A Facebook Superhero?
By itself—it doesn’t. It’s when you use it along with the ‘Posts’ and ‘People’ Tab that you really start feelin’ the power.
Post Your Content When Your Fans Are Present
If we’re going to be superheroes, we need to know when we need to be there. With the Posts Tab, you can time your posts to have the maximum reach possible with your fans. If your page is older than 1-2 weeks, you’ll have access to this data.
This graph shows when your fans are online. You should be posting when this graph is at its higest to get the maximum exposure to your fans. You can hover over a specific day to see that particular day’s graph. (These are averaged together when you’re not hovering over a day.)
Action Step:Find the best time for you to post each day of the week. Write it down. Now schedule a few posts for the coming days based on the data you’ve found here.
If something’s not working, the smart thing to do is find what does work, and do that instead.
The same applies to your posts—use the ‘Post Types’ Tab to see which types of posts are most effective for your audience, and be sure to emphasize those types when possible.
Pro Tip: *You should be posting your most effective post type at the peak time for your audience. This is the key to massive engagement on your site, especially if you’re working with a few months of data on your fans.
For the coming week, use the metrics you’ve learned here to engage your fans better. Track your progress, and join the conversation on Twitter with your results!
I’ll be on there, too! Send me a tweet for questions, help, or just letting me know your results!
How would your business change if you could get more leads, customers, and revenue with just $1 a day? Keep reading to find out how you can get reliable daily results like this:
It’s still possible to get great value from Facebook, no matter how many articles you read about declining reach and increasing costs. (The secret is knowing how to approach your audience.)
But before we can cover that technique, we need to talk about the reasons why you should be advertising at all:
Always Know Where Your Next Customer Is Coming From
Advertising can be a steady source of qualified traffic for your business—you can always know that you have a list of interested people who’d like to connect with you about your service.
Facebook allows you to do exactly this—create a stream of highly-qualified (or targeted) incoming traffic to your company’s site. I’m sure we’d all like more time working on your actual business, not messing around with advertising.
Creating a steady stream of people is what creates stable, easily-managed, and profitable businesses.
Facebook Ads: Advertising On Easy Mode
Facebook ads, like most advertising, work best when they’re targeted to your audience as precisely as possible.
When I consult with businesses, almost everybody says this:
“Our target market is everyone in our local area.”
Well, that’d be great—if you were a brand like Coca-Cola, or Apple. But unless you have a very large budget, you’ll need to narrow down your audience. Think more like ‘Males aged 25-34 that are interested in Fishing and are connected to our Page’ instead of ‘all Males aged 25-34’.
Target Like a Pro (without all the effort)
Facebook gives you immense targeting power when it comes to your ads. You can be so specific, even going as far as targeting your audience by State, or even ZIP code.
This is useful, because there’s one important fact you need to know about Facebook Ads:
Broad audiences are expensive.
Don’t miss that—your ads that get shown to everyone in the United States between 18 and 65 are going to use up all of your monthly budget in a matter of days.
Here’s a better approach:
The $1 Facebook Ads Strategy
You now know the value of Facebook Ads, and the opportunity that’s being offered to you. Now, here’s how to advertise to your audience for $1 a day:
Make Your Page Ready
Check to be sure that all applicable fields for your page are filled in. Add a phone number, address, website link (important!), Short Description (important!), Long Description, and anything else. (The Descriptions are shown on your timeline page, as well as within search, so make sure it’s succinct, and pitches your business to potential customers as well as possible.)
Figure Out Why You’re Advertising
Do you want more traffic? More Sales? More Likes on your Page? These are all valid reasons for advertising, but they have vastly different approaches. Figure out what you’d like to do before starting your ads.
Create An Ad
If you have a page that’s been around for a while, use the data you have. Find your most popular post, and take a look at why your fans engaged with that post.
What was the topic? Was there an offer? Can you repeat that result? It’s worth finding this post, because that tells you what will be most successful in your ad.
Take the content of that post, and place it into an Ad. Also, don’t forget to…
Test, Test, and Test Some More
This is where people give up, or try to throw money at the problem. Most people create one or two ads, run them for a while, and wonder why they’re not getting a flood of traffic to their page or website.
Your first ad will not be good. It’s that simple, and the quicker you can optimize your ads for your audience, the quicker you’ll be on your way to a profitable Facebook Campaign. (Which means your ad will pay for itself, plus profit for your business.) This is called ‘achieving profitability’, and is the final goal of nearly every company on Facebook.
Here’s another Pro Tip for Facebook Ads:
Bad Ads will cost you more money. And not for the reason you think.
Facebook tries to show the best, most interesting content to its users. If you have a bad ad, it makes Facebook users leave the site, which makes them less money. So, they increase the Cost per Click of your ad if it performs badly. That’s why targeting is so important: it makes your ads super relevant, which gets people clicking your ad, which brings down your Cost Per Click as quickly as possible.
The Results Of $1 Per Day
You may be wondering… how much is one $1 really going to do?
Well, remember that image that I showed you in the first paragraph:
I just paid $4 to connect with 217 people that are interested in my product. That’s a huge value, especially when you consider the fact that they’ll see other updates from my Page in the future.
I usually run a weekly ad with a $1 per day budget, and I see most companies have results similar to this. After every week, I create a new ad, and run it again for the next week.
There are other things that are possible with Facebook, as well. Tracking your sales to create extremely profitable campaigns, building an audience which you then sell to, or simply creating a reliable source of traffic, so you can stop being dependent on Google for your customers—these are all possible with Facebook.
If you’d like to know more about how you can do this, I’d love to chat with you! I’m available anytime via email at firstname.lastname@example.org. Thanks for reading!
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